Tyson Foods is committed to labeling and marketing our products accurately to meet government regulations and our own high standards for product transparency. All advertising is in accordance with Federal Trade Commission guidelines and voluntary review organizations such as the Advertising Self-Regulatory Council.
Our nutrition team works closely with our regulatory and law teams. This collaboration helps keep the business informed on current nutrition labeling policy so our packaging and labeling reflects the latest nutrition-related regulations. We are compliant with the FDA’s Nutrition Facts label on FDA products within our portfolio, and we follow guidance from the USDA for meat and poultry products. This means our labels give visual emphasis to calories and serving size; contain updated information specific to added sugars, dietary fat, and vitamins and minerals; and meet the FDA’s serving sizes and labeling requirements for certain package sizes.
We follow these marketing principles to ensure all of our marketing is conducted in an ethical, sound manner:
- We don’t advertise to children. We have strict policies and only market our products to adults. Within our K-12 Foodservice business, we work closely with our internal law team on materials we provide for food service directors at school districts to ensure compliance with this policy.
- We only make accurate and transparent product claims. All advertisements and point-of-sale marketing materials go through a rigorous internal review process by both business units and our regulatory and law teams to ensure the accuracy of every food claim. Our nutrition team works closely with marketing to provide support for nutrition-specific claims and messaging. Al food claims comply with the USDA and FDA labeling regulations.
- We encourage consumer engagement with our social media platforms and other feedback mechanisms. The ideas and thoughts of our customers and consumers are very important to us. We view social media as a two-way conversation and allow opportunities for consumers to engage with us about our products and share information about our products with others. In addition, our team of Consumer Relations Representatives responds to social media inquiries, telephone calls, letters and emails from our customers and consumers.