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Food
Responsible
Labeling &
Marketing

We’re committed to labeling and marketing our products accurately and in accordance with current government regulations and our high standards for product transparency.

Our marketing team is charged with maintaining a leading market position for our food products. To that end, we conduct consumer and market research, and use our national distribution system and customer support services to identify distinctive markets and business opportunities.

Our food advertising practices and public relations efforts are conducted in an ethical, sound manner, targeting key consumer audiences with specific needs. All advertising is in accordance with Federal Trade Commission guidelines and voluntary review organizations such as the Advertising Self-Regulatory Council.

Responsible Labeling & Marketing Principles

We don’t advertise to children.

We have strict policies and only market our products to adults. Within our K-12 Foodservice business, we work closely with our internal law team on materials we provide for food service directors at school districts to ensure compliance with this policy.

We only make accurate and transparent product claims.

All advertisements and point-of-sale marketing materials go through a rigorous internal review process by both business units and our regulatory and law teams to ensure the accuracy of every food claim. Our nutrition team works closely with marketing to provide support for nutrition-specific claims and messaging. Food claims have to comply with the USDA and FDA labeling regulations.

We encourage consumer engagement with our social media platforms and other feedback mechanisms.

The ideas and thoughts of our customers and consumers are very important to us. We view social media as a two-way conversation and allow opportunities for consumers to engage with us about our products and share information about our products with others. In addition, our team of Consumer Relations Representatives responds to social media inquiries, telephone calls, letters and emails from our customers and consumers. During 2019, we heard from nearly 304,000 customers and consumers.

Consumer Education Through
Transparent Labeling

Clean Labeling

Consumers are increasingly demanding “clean labels” that contain more information on ingredients, how the food is made and where it came from. According to a 2018 study, 39% of consumers say they’re more likely to switch to brands that use more transparent labels.

Nutrition Labeling

Our nutrition team works closely with the regulatory and law teams. This collaboration helps keep the business informed on current nutrition labeling policy so our packaging and labeling reflects the latest nutrition-related regulations and our consumers can make informed purchasing decisions that are right for their lifestyle. The Nutrition Facts panel is available on all products in the marketplace to help consumers understand the nutrition profile of our products. In 2016, the Food and Drug Administration (FDA) finalized a new Nutrition Facts label for packaged foods sold in the United States, with a compliance date of January 2020. The new label reflects improvements to help consumers make informed food choices. Key changes include an updated design, giving more visual emphasis to calories and serving size; updated information about nutrition science specific to added sugars, dietary fat, and vitamins and minerals; and updated serving sizes and labeling requirements for certain package sizes. Tyson Foods is compliant with the new Nutrition Facts label on FDA products within our portfolio, and we are following guidance from the USDA for meat and poultry products.

New label: what’s different?