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Food
Consumer
Nutrition

We’re committed to offering products that meet the nutrition needs of our diverse consumers

Responsible nutrition is integrated into our company’s purpose of raising the world’s expectations for how much good food can do. It’s also critical to our business success. Consumers’ increased interest in their health is driving their food choices in the marketplace, and their nutrition needs and preferences are constantly evolving. As one of the largest food companies in the world, it’s incumbent upon Tyson Foods to anticipate and respond to these needs with fresh ideas and innovative products that expand our portfolio of foods with nutritious attributes.

Putting Protein in the Spotlight

Protein is vital to a nutritious and well-balanced diet. In the U.S., consumption of beef, chicken, pork and turkey have each been on a steady incline in recent years. The rise in low-carb, paleo and ketogenic diets, along with the growing body of research that supports the role of protein in health, has amplified interest in protein-rich foods.

Tyson Foods is responding to these customer needs with a growth strategy to expand offerings of value-added protein in global markets. We offer a broad portfolio of protein products that include such top-selling brands as Jimmy Dean®, Tyson®, Hillshire Farm®, Ball Park®, Nature Raised Farms® and Aidells®.

Being a leading protein company means embracing protein in all its forms. With health and wellness top of mind, new product launches in FY2019 speak to the changing ways consumers are looking for protein, and reflects the diversity of our protein portfolio. From traditional protein options to blended or alternative protein, our portfolio is expanding along with changing consumer desires.

How Tyson Foods Provides Protein in All Forms

Traditional protein

Tyson® Air Fried Chicken

Tyson Air Fried Chicken provides consumers with the convenience and great taste of fried chicken, but with 75% less fat1.

Plant-based protein

Raised & Rooted™

Raised & Rooted Nuggets are made with pea protein isolate and plant fibers for a meaty texture, and crispy batter for a satisfying crunch.

1Than USDA data for fast foods chicken—breaded, fried and boneless.


Strategic Engagement & Knowledge Sharing

Our nutrition team engages throughout the Tyson Foods organization to ensure that nutrition is kept top of mind. The team offers nutrition education to Tyson Foods team members during the quarterly Supplemental Nutrition Assistance Program (SNAP) challenge, as part of the Poultry and Prepared Foods Supervisor Training Program. Through this challenge, participants create a meal plan for one week and shop for a family of four on a $100 budget. The proceeds are then donated to local food pantries.

Our nutrition team also works closely with R&D and marketing teams, as well as nutrition students, dietetic interns and R&D interns to offer information around consumer nutrition trends, emerging nutrition science and policy changes that impact our business.

In addition to internal engagement, this team is involved with the nutrition community to share knowledge and bring the latest research and best practices in house. They maintain ongoing relationships with universities including the University of Arkansas, University of Central Arkansas and others, speaking to food science and dietetic students throughout the year. Several dietitians hold leadership roles within local and state dietetic associations. Beyond these local actions, our nutrition team attends the Food & Nutrition Conference and Expo, the largest worldwide meeting for food and nutrition experts, to learn about the latest nutrition research and trends and receive continuing education required to maintain professional credentials. They maintain working relationships with several other industry organizations through which we provide input and support for ongoing protein and health research and policymaking. Recent involvements include the North American Meat Institute (NAMI) Research Foundation Advisory Committee, NAMI Health and Wellness Advisory Committee co-chair and the National Pork Board Quality, Safety, and Human Nutrition Committee.

Improving Product Attributes

Consumers are increasingly demanding products with simpler ingredients and fewer additives, as well as products with certain health-focused attributes. We seek to expand the number of products with attributes consumers crave, including all-natural, gluten free, no antibiotics ever (NAE), no artificial ingredients (NAI), reduced or low sodium, organic and 100% whole grain. Tyson Foods is the world’s largest producer of NAE chicken.

Health-Focused Product Attributes

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No Antibiotics Ever

  • All chickens raised for Tyson® retail brand and select Tyson® individually frozen bone-in products
  • All Tyson Foodservice Tyson® brand chicken items for K-12 that use USDA commodity funds
  • Tyson Foodservice Tyson Red Label® brand
  • Tyson Foodservice Tyson True® Tenderpressed® brand
  • NatureRaised Farms® brand
  • Open Prairie® Natural Angus
  • Open Prairie® Natural Pork
  • Aidells® Smoked Sausage
  • Aidells® Meatballs

Organic

  • Aidells® Organic Cajun Style Andouille Smoked Sausage
  • Aidells® Organic Chicken & Apple Smoked Sausage
  • Aidells® Organic Spinach & Feta Smoked Sausage
  • Smart Chicken® brand

All-Natural or Natural/100% Natural1 Ingredients

  • Jimmy Dean® Premium All Natural Pork Sausage Links
  • Jimmy Dean® Premium All Natural Pork Sausage Patties
  • Jimmy Dean® All Natural Pork Sausage
  • Tyson Naturals® Chicken Products
  • Hillshire Farm Naturals® Lunchmeat
  • Aidells® Meatballs

Gluten-Free

  • Tyson® Gluten Free Breaded Chicken Nuggets
  • Tyson® Gluten Free Breaded Chicken Breast Strips
  • Aidells® Smoked Sausage (all varieties except Orange & Coriander Smoked Sausage & Habanero & Green Chile Smoked Sausage)

Reduced2 or Low Sodium3

  • Tyson Foodservice Reduced or Low Sodium Products
  • Hillshire Farm® Lower Sodium Deli Meats

Fiber/Digestive Health

  • Raised & Rooted™ Nuggets
  • Pact™ Gut Instinct Snack Bites

100% Whole Grain

  • 100% Whole Grain Breaded Chicken Breast Chunks
  • Mega Minis® Breaded Dill Flavored Select Cut Chunks
  • Pancake Flavored Chicken Sausage Bites
  • Chicken Corn Dogs
  • Breaded Dinosaur Shaped Chicken Nuggets
  • Breaded Whole Muscle Tenderloin
  • Breaded Nashville Hot Select Cut Tenders

Reduced Fat

  • Tyson® Air Fried Chicken (75% less fat)4
  • Raised & Rooted™ The Blend Burger Blended Patties (60% less saturated fat)5
  • Ball Park® Smoked Turkey Frank (fat free)

American Heart Association Certified

  • Chairman’s Reserve® Pork Tenderloin
  • Supreme Lean® Pork Tenderloin

1100% All Natural: Minimally processed and no artificial ingredients

2Reduced Sodium: 25% or more reduction in the amount of sodium from a reference food

3Low Sodium: 140mg of sodium or less per reference amount customarily consumed

4Than for USDA fast foods chicken—breaded, fried and boneless

5Compared to 80 percent lean beef/20 percent fat burger


K-12 Nutrition

Our K-12 Tyson Foodservice business allows us to do our part to help kids grow into healthy adults. This business has stricter guidelines for nutritional content and serving sizes than other channels, and our team stays abreast of changes in school nutrition regulations and legislation that might affect our programs and products. We measure the performance of our K-12 nutrition efforts by ensuring we are in alignment with the latest USDA Nutrition Standards for School Meals. Since the nutritional requirements were put in place in 2010, we have formulated all K-12 specific items to meet or exceed these requirements.

K-12 Foodservice offers us an opportunity to tap into trends among our youngest consumers and their families. Given the rise of food-related content on social media, schools are taking inspiration from what they see in commercial restaurants more closely than ever to encourage more kids to eat at school. We continue to expand our offering of items that meet the claims of no artificial ingredients and chicken raised with no antibiotics ever, with 15 new products added in 2019. Tyson Foods was the first chicken supplier to offer schools chicken items that meet these claims and are available for purchase with their USDA commodity reprocessing funds.

Other recent trends include a desire for more customization and “speed scratch” cooking, in which students can make on-the-spot choices about how to build a menu item. As a result, Tyson Foods now offers products and marketing support for build-your-own food bars for ramen, pasta bowls, tacos and more. A second trend we’ve been able to help districts meet is in an increasing interest in bold and diverse flavors. Nashville Hot Chicken Tenders, Dill Flavored Mega Minis® Chicken Chunks and Pancake Flavored Chicken Sausage Bites, just to name a few that are now available for school meals. For other new items launched in FY2019, we focused on three areas: breakfast items, ingredient meats such as meatballs, and grab-and-go individually wrapped options. Alternative proteins are an emerging discussion topic in K-12 foodservice, therefore we are exploring what alternative proteins in schools could look like.

Outside of product development, we are deepening our communication with school foodservice directors through new social media platforms and brand messaging focused on helping directors achieve their mission of feeding students. We continued our annual Great Grant Giveaway at the national school conference that awards grants to schools to help with their foodservice operations. Tyson Foods also partnered with Share Our Strength’s No Kid Hungry® initiative to promote afterschool meals.

K-12 FOCUSED PRODUCTS FY2017 FY2018 FY2019
Products that meet school nutrition regulations for fat, sodium and calorie content 280+ 550+ 539
Products that are Kid Tested, Kid Approved® products 63 73 67
K-12 products that carry the Whole Grain Stamp 134 132 100
Products eligible for federal reimbursement in the National School Lunch and School Breakfast Program, meeting school lunch nutrition standards through 2022 139 264 228
Cool School Café® program which offers rewards points to schools for purchasing products that can then be used to purchase items that benefit the school district 70 94 109
No Artificial Ingredients (NAI) or All Natural1 30 76 91
Products that adhere to USDA’s Smart Snacks in Schools regulations 28 31 172

1Minimally processed, no artificial ingredients.

2Decline in number of products as compared to FY2018 was due to the sale of the Chef Pierre business.

No Kid Hungry is a trademark of Share Our Strength Cool School Café is a trademark of Cool School Incentives, Inc.